Q Prior to getting started with this assignment, review the detailed instructions for all discussion boards on Syllabus Page 1, FAQs. Why is understanding consumer behavior so important for companies? Think of examples where you do not think companies understood their consumers. Rubric Detail Levels of Achievement Criteria Unsatisfactory Satisfactory Exemplary Initial Post 5 Points Minimal effort. 1-2 sentences. 10 Points Most questions were answered and there was some effort toward justifying the responses. 15 Points All questions were answered and there was effort toward justifying the post. Peer replies 0 Points Peer replies were not submitted. 6 Points Missing several replies, or the replies lacked depth. 14 Points Missing one reply, or the replies lacked depth. Citation and works cited 0 Points No citation or works cited. 5 Points Major issues with the citation and works cited, or citation omitted 8 Points An attempt was made with minor errors. Grammar 0 Points The posts were not submitted. 5 Points One or more of the posts had significant grammatical issues, or minimal work included. 8 Points One or more posts had several grammatical issues. Fewer than three grammatical/spelling errors. 31